iPad 3 Specs Could Mean a New Pricing Structure Ahead
We hear it all the time; Apple is going to have competition from this tablet, and then that one. Is the iPad 3 going to be brushing up against some real threats or is all of this just going to fall flat like past assumptions?
We wanted to take a minute and talk about what is going to differentiate the iPad 3 (spec-wise) from the iPad 2 and a possible pricing hierarchy that Apple is rumored to be looking at to fire back at all the end of the 2011 competition along with all of the upcoming tablets that will flood the market in 2012.
At this time the biggest improvement to the iPad 3 is expected to be in its display. The rumored display is going to be Apple’s patented Retina Display, running at a resolution of 2048 x 1536 pixels which would be four times as powerful as the iPad 2. Bye bye up close and visible pixilation.
There has also been insider information that Apple will be incorporating a 14,000mAh battery into the tablet, which could deliver twice as much battery life over the current one; except for one thing. If the Apple iPad 3 is going to be getting some of the other rumored specs like a quad-core A6 Processor, some of that life could quickly be eaten up.
Most of the time new technology is more efficient, and that will likely be the case for its Retina Display and next generation processor, however they still will take some substantial battery power (dual-LED backlight?) for the specifications that they are delivering. Still, you should expect a battery like that to offer more output regardless.
With the success of lower priced tablets, like the Kindle Fire which has seen some substantial success; Apple could be looking to capture this segment of consumers (budget friendly) while still maintaining their higher end ones.
If Apple were to release two versions of the iPad 3 (not only storage size), with differing options in the megapixels of the cameras or other spec options, they could launch the tablet at the usual entry price while also having a more premium model.
Here’s where Apple would be able to capitalize on the lower segment of the market. As long as the iPad 3 has enough characteristics separating it from the iPad 2 (we think a better display and Siri would suffice), they will be able to reduce the price of a new iPad 2 where it could justify consumers to pay a little more over the 7 inch budget tablets, to get a much more powerful device.
In an interview with Macnewsworld, Stephen Baker (NPD Group) said, “People think that Apple is not an aggressive pricing company but that’s really not the case. When they see the need to fill price points with different types of products they are very willing to do that. It will allow them to hold the value on the newer product while not letting more price-conscious customers walk away.”
Essentially you would see the iPad 2 price cut, and have a premium and entry level iPad 3 which would have clear boundaries across Apple’s line of tablet offerings. The premium tablet will need to have the drool-worthy specs, especially with Android hot on its heels with the Tegra 3 quad-core processor and the introduction of Android 4.0 (Ice Cream Sandwich).
Tagged with: iPad 3 Rumors
Filed under: iPad 3 News
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