iPad 3 Has A Marginal Impact On Traffic: Jumptap
Apple’s iPad 3 has been breaking its predecessors’ records since the moment it has been released. It sold 3 million units on its opening weekend alone! Furthermore, there is a sales forecast for the iPad 3 of up to 66 million units in the current year 2012. After causing much stirring among its fans, the iPad 3 is finally here, tailor made for its users and avid fans major requirements. The iPad 3 totes a 9.7″ inch screen with 2048×1356 pixels display. The screen is definitely an eye catcher because it inculcates the new Retina Display which makes the entire experience of using an iPad more real than ever. This better resolution has dubbed the iPad 3 to be ‘Resolutionary.’ It also boasts a 5 mega pixel back camera with 4G LTE and HSPA+ connectivity. It also supports an A5X chip.
However, despite its remarkable specifications and record breaking sales figures, some early figures on the traffic on the iPad 3 state that the surge in the traffic for these devices is becoming a little stagnated. Jumptap, the mobile ad network, in some rather early figures, reported that the record breaking sales of the iPad 3 are not translating into record breaking traffic for these devices as the increase is only a marginal one.
Jumptap is a leading mobile ad network with a 107 million mobile users in the United States alone, and another 156 million users worldwide. Jamptap uses its wide-ranging technology portfolio along with third part providers to analyze and assess their mobile audiences through much better means and accuracy than any other ad network. They also provide an intelligent targeting with scale. With such a high reputation, Jumptap comes highly recommended.
On the launch day of the iPad 3, it represented 0.52% of the total iPad network traffic. This figure increased three days after the launch to 2.28% but then started to decline and by the sixth day of release had reached 1.92%. These figures when compared to those of the release and traffic of the iPad and iPad 2 are very low. Both the iPad and iPad 2 had 45% or more traffic accredited to it according to the MobileSTAT Report of Jumptap.
However, it really seems too early to be comparing figures at this time. It may be that the iPad 3 figures are low because despite there being a high number of sales since the opening day of the iPad 3, the aggregate number of iPad devices being used is a lot smaller than the large base of iPad among the masses.
It may also be wise to note that where exactly is the traffic appearing to decline with the introduction of the iPad 3. The CMO of Jumptap, Paran Johar, states that on Jumptap’s network of 107 million mobile users, traffic on the iPad declined slightly with the release of the iPad 3. This gives rise to the idea the people who are highly likely to upgrade to the iPad 3 will be those owning the first iPad. However, it may also be the case that the initial buyers of the iPad 3 will be those avid Apple fans who bought the iPad 2 just when it was released for sales.
Another factor considered by Jumptap to note is the report on how smartphone users are using Wi-Fi. It has been found, from their report, that similar to iPad users, iPhone users also tend to use Wi-Fi more than their 3G or 4G connections. This figure is even higher than that of Android and Blackberry device users. Statistically speaking, Jumptap has reported that 58% of iPhone users turn to Wi-Fi on their iDevices to use data whilst the figure is at 35% among the Android users and 41% among the Blackberry users. This may be because cellular connectivity is patchier on the iPhone than on other cellular devices. Another factor that could be contributing to this lack of 4G usage could be that this service is priced at a premium for iPhone users.
Localytics, another mobile ad company, rounded up its figures as well and found that only six percent of iPad traffic on their network was coming in from cellular connections. Jumptap, deciding to dig deeper, released the demographics of users of two popular gaming apps to compare the figures; Angry Birds and Words With Friends. They found that despite the popularity of Angry Birds, boasting 20 million daily users compared to 7.9 million for Words With Friends, Words With Friends seems to have more wealthy players using it. Their figures show that where 24% of Angry Birds users have an income over $100, 000, Words With Friends boasted 40% percent such users. Words With Friends also had 75% Democratic users compared to 51% for Angry Birds. However, while Angry Birds users were likely to be more tablets friendly and more likely to choose a tablet than other users, the Words With Friends’ users were half as likely to use or choose a tablet to play their game of choice.
However, these are still interesting figures related to the iPad 3. Let us know your thoughts!
Filed under: iPad 3 News
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