iPad 3 Renamed From WiFi+4G To WiFi+Cellular, Also Was Plan B
When the iPad 3 was launched, there was some criticism by few countries pertaining to its name. Apple has yielded to the criticism and renamed one of its tablets. The main concern was shown at the usage of the name “WiFi + 4G”, for iPad 3. This criticism stems from the fact that the technology being mentioned (4G LTE) is not available globally as of now. This naming strategy also caused confusion among the consumers. It appeared as if it were a ploy from Apple to get customers for iPad 3. The actuality was that the technology is not yet available to all.
Initially Apple upheld the name, but eventually had to succumb to mass opinion. Now, the iPad 3 shall be named as “WiFi + Cellular” as opposed to the 4G label. The news is fresh and the renaming has not applied at all Apple stores as yet. However, online stores in USA, UK and Australia are featuring tablets with the changed name. The 4G dispute in Australia potentially contributed to this decision.
Another thing to note is that many countries do not have 4G connectivity. Those that have some form of it are not compatible with that offered by Apple in iPad 3. This links up with the disclaimer that Apple used to have on its stores. It read that Apple’s 4G may not be compatible with other types of 4G technology. One example can be sited from an online store in Australia,
“This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and WiMAX networks. For service from a wireless carrier, sign up for a simple, month-by-month plan on your iPad and cancel anytime without penalty.”
So, the renaming is a sort of a low point for Apple. The company now admits the fact that the name can be interpreted in the wrong way or is misleading. It is an intriguing question as to why Apple decided to go with this name, when it knew that it could be misleading. It also been reported that people in the industry had suggested that Apple not go with this name, but the firm didn’t pay heed to the concerns.
On another note, there is news via SlashGear pertaining to the thickness of iPad 3. It is being said that the company made a compromise to increase the thickness of iPad 3 so as to make space for the bigger battery and accessories for the high resolution screen being used. Initially, the company had wanted to maintain the dimensions, with the help of IGZO panels from Sharp.
This tech (IGZO panel) may appear familiar to some readers. Before the launch of iPad 3, it was said that this panel is going to be used. However, it was not featured owing to supply issues. Furthermore, it has been reported that this technology is going to be used in an upcoming T.V from Apple. The thing with the IGZO panel is that it allows passing more quantity of light through the panel. This infers that Apple could have used it to maintain the number of LED’s in iPad 3. When the iPad 3 was launched, it had twice more LED’s than before in order for the light to pass through the panel.
An interesting comment was made by Raymond Soneira, who is CEO of DisplayMate. He believes that the iPad 3 that is being sold now was actually a “Plan B”. This is reference to the increasing the number of LED’s being used in iPad 3. He also goes on to say that Apple had to stretch amorphous silicon to its maximum possible capacity in order to get the highest possible pixels per inch. This was done in order to allow the light to pass through and maintain the LED number same as before. However, the light throughput was not as good as expected. For this reason, the number of LED’s had to be doubled from before. In addition to that the battery chosen for iPad 3 was seventy percent larger than before. Mr. Soneira strongly suggests that this idea was a “Plan B” from Apple.
The point of view of Mr. Soneira is also agreed upon by other people as well. This includes Richard Shim from DisplaySearch. He is an analyst over there and agrees that it may very well have been Plan B that Apple opted for. He seconded the fact that if IGZO panels had been used they would not have required the same type of battery power that is being used in the new iPad for now. Furthermore there was no need to increase the number of LEDs as well. The light output could have been easily maintained through the usage of IGZO panels. As mentioned earlier, these panels could not be used in the iPad 3 owing to production issues. Before the launch of iPad 3 it was also said that Sharp had failed to meet with the demands of Apple. Owing to this cause, Cupertino had to use panels from Samsung and LG. The thing with these panels was that they had the conventional process known as “a-Si TFT”. Hence, the thickness of iPad 3 is basically a Plan B approach.
Filed under: iPad 3 News
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